Toyota’s woes continue. On the same day they called a “Day of Reflection” on the two years of seemingly unending recalls totaling in the millions of cars –more than 2 million additional vehicles were added to the heap. Read more
CommCore Blog and News
Posts Tagged: Toyota brand
CommCore’s Pick of the Top 5 Crises of 2010
The CommCore list of top Crises for 2010 has a few of the obvious candidates, plus one or two that represent a certain type of crisis vs. the biggest news or blog splash.
Read more
THE BEST CRISIS: THE ONE YOU NEVER HEAR ABOUT
One of the best points in the recent NY Times article on BP, Toyota and Goldman Sachs http://nyti.ms/9KT2ck was the statement that organizations that handle a crisis well are rarely heard about.
Read more
NEW YORK TIMES ANALYSIS OF RECENT CORPORATE CRISES
A good analysis of BP, Toyota and Goldman Sachs on crisis appears in the New York Times, Sunday, August 22. http://nyti.ms/9KT2ck. Peter Goodman’s article makes several strong points:
- First, it’s one of the better factual recounts of the events for each enterprise involved in the spill and the cleanup.
War Rooms and Crisis Communications
Establishing a communications “war room” in a crisis is one of the first tactical steps to get on top of a fast breaking situation.
It’s essential to have a central place for a crisis team.
Read more
Crisis Management: The Importance of Planning
Toyota and Tiger – mid course Crisis updates
Tiger played golf and kept the focus on the links. Toyota hit another bump with another quality problem.
The crises for Tiger Woods and the Toyota brands are far from over.
Read more
Toyota’s Image Re-Building: The Start of a Long Haul
The headline from the past two days of Toyota testimony before Congress is clear. Toyota has finally shaped and disseminated a message of corporate contrition: we grew too fast, focused on revenues and profits instead of quality control and the customer, and we forgot what got us to the top in the first place.
Read more