CommCore Blog and News

Posts Tagged: Toyota brand

War Rooms and Crisis Communications

Establishing a communications “war room” in a crisis is one of the first tactical steps to get on top of a fast breaking situation.
It’s essential to have a central place for a crisis team. Read more

Toyota’s Image Re-Building: The Start of a Long Haul

The headline from the past two days of Toyota testimony before Congress is clear. Toyota has finally shaped and disseminated a message of corporate contrition: we grew too fast, focused on revenues and profits instead of quality control and the customer, and we forgot what got us to the top in the first place. Read more