CommCore Blog and News

The CommCore Observer: Be in the Room Where it Happens in 2024

Let’s look at several news events from 2023 to help identify corporate communications trends, and set communications goals for 2024:

  • One Congressional Hearing Brings Down Two Ivy League Presidents. Commentary about the Congressional testimony from the presidents of Harvard University, University of Pennsylvania, and MIT lambasted the event as a byproduct of over-lawyering and the two presidents’ failure to respond well to aggressive, if not fully predictable, questioning.
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The CommCore Observer: When to Put Your CEO Out-Front

A recent study by FTI and a Washington Business Journal article on the CEO as the embodiment of the company or organization’s brand got us thinking. Since CommCore works in both camps – proactive communications for media interviews and presentations, and reactive crisis communications and reputation protection, we will devote 2 issues of The Observer, our monthly newsletter, to this topic.

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The Crisis Plan You Wish You Didn’t Have to Write

It’s a sad commentary on the current U.S. environment that most schools – from pre-K through high school, and colleges and universities — have plans and have run drills with teachers and students on what to do if an active shooter shows up.
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Don’t be caught in a deep-fake AI crisis

Most organizations have a list of things that can go wrong including natural disasters, cyber hacks, and unfortunately, active shooters. We are adding AI to that top ten list. Anyone with a smartphone or laptop knows that various versions of AI are everywhere.
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