CommCore Blog and News

Words Matter

Let’s start with 3 data points on Words Matter.
  • President Trump’s comments on immigration outraged many Americans and allies
  • #metoo has renewed the debate on what can or cannot be said in the workplace and in social situations
  • Oprah Winfrey’s Golden Globe speech vaulted her overnight from famous celebrity to discussion of presidential candidacy
What can CEOs and organizational leaders learn from these and other examples?
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An Elementary School Teaches us about Crisis Response

The kids at Rancho Tehama Elementary School in Rancho Tehama, CA are safe. Why? Because their school had a crisis plan, they had conducted safety drills, and they knew what to do when a gunman approached the doors and started firing.
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CommCore in The New York Times: A Crisis Simulation that Makes Reporters Sweat

At the risk of tooting our own horn, we are sharing the recent New York Times in-depth article on CommCore’s PressureTest crisis communication simulation. (Some Observer readers may have already seen it.) 

For the article, the Times journalists played roles — not as reporters but as management and other stakeholders — and discovered first-hand what such simulations seek to accomplish: “[T]he quick escalation of the disaster and criticism from all sides made it clear why companies are paranoid about ending up in that kind of situation…and why they feel the need to plan.” 

Whether you are the Times or any other organization that wants to prepare for a negative news situation, consider:
  • Crisis simulations are worth the investment to assess current response planning and think through what else could happen.
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Impact of Hyping a Storm – Creating a Public Safety Issue?

TV and news weather forecasters, like politicians, tend to take center stage and issue passionate warnings before a weather event. IncreasingObserver marchly, the public is growing tired of the hyperbole: Every snow storm has the potential to be a blizzard. Read more

Countering Cyber-Insecurity

Cybersecurity Hall of Fame member Gene “Spaf” Spafford has said, “The only truly secure system is onOnline Security Technologye that is powered off, cast in a block of concrete and sealed in a lead-lined room with armed guards.”

Data breaches have become so much a part of the “new normal,” that cybersecurity has been listed as one of the top 5 “hot” practice areas in 2017 for law firms, according to Law 360. Read more