CommCore Blog and News
Posts Tagged: Tiger Woods
A recent harvardbusiness.org article published by Bloomberg used the Tiger Woods fiasco to question the value of celebrity endorsements (http://bit.ly/6kzMMy).
Using celebrities to promote a brand, product or service has been a tried-and-true marketing strategy for decades. Read more
Tiger Woods was the best thing that happened this week to the still nearly-famous (will they soon become infamous?) Michaele and Tareq Salahi, the Virginia reality-TV aspiring couple who “crashed” the White House state dinner last week and didn’t show up when invited for Congressional testimony. Read more