CommCore Blog and News

Posts Tagged: social media monitoring

Herm Cain and Crisis

At  CommCore we try to avoid stepping into the political fray.  The office is not the voting booth. Yet, politicians inspire us to think about issues, communications and crisis.  We don’t know where this week’s issue -allegations of Herm Cain sexually harassing employees – will end up. Read more

“Neutral Sentiment” in Social Media

As Social Media Monitoring and Measurement becomes increasingly defined and sophisticated, it appears that the communications industry is beginning to settle on common terminology regarding results or impact. But one important area where differences remain is on the meaning of the crucial term “Sentiment” – specifically “Neutral Sentiment.” There are even those who claim that there simply is no such thing as neutral sentiment and that it is, in fact, a contradiction in terms. Read more