Late Thursday night, 20th Century Fox apologized for a campaign to promote an upcoming film. Why? The studio knowingly used fake news as part of its strategy.
The film, “A Cure for Wellness” is described as a psychological thriller in which the narrative explores a false illness for which there is no cure. Read more
Michigan Governor Rick Snyder’s public apology for the water crisis in Flint brings to light several crisis issues – many centered on communications problems:
- Was this a preventable crisis?
- Why didn’t Gov.
Nick Peters stated: Perception is reality when a consumer-facing company encounters a crisis, says CommCore Consulting Group Senior Vice President Nick Peters. Most customers don’t care about Chipotle’s side of the story, he says. Read more
The following post is by Summer Intern: David Bloch, email@example.com
Last week, Amazon debuted its much-hyped Prime Day sale to commemorate the company’s 20th anniversary. But while the e-commerce behemoth gained acclaim in the build-up, its celebration was short-lived once the sale took place. Read more
Our top blogs of 2013 gave insight and advice on dealing with Crisis missteps, information leaks, and operational crises. For 2014, two suggestions – one for Crisis prevention, one for reputation enhancement: Reactive: organizations need to shore up brand monitoring and protection, due to the speed with which information can spread across social media. Read more