CommCore Blog and News

Posts Tagged: Reputation

Film Studio’s Fake News Campaign Backfires

Late Thursday night, 20th Century Fox apologized for a campaign to promote an upcoming film. Why? The studio knowingly used fake news as part of its strategy.

The film, “A Cure for Wellness” is described as a psychological thriller in which the narrative explores a false illness for which there is no cure. Read more

Rose-Tinted Glasses in Stock at Amazon

The following post is by Summer Intern: David Bloch, dbloch@commcoreconsulting.com

Last week, Amazon debuted its much-hyped Prime Day sale to commemorate the company’s 20th anniversary. But while the e-commerce behemoth gained acclaim in the build-up, its celebration was short-lived once the sale took place. Read more

CommCore’s Top 5 Blogs of 2013

Our top blogs of 2013 gave insight and advice on dealing with Crisis missteps, information leaks, and operational crises. For 2014, two suggestions – one for Crisis prevention, one for reputation enhancement: Reactive: organizations need to shore up brand monitoring and protection, due to the speed with which information can spread across social media. Read more