CommCore Blog and News

Posts Tagged: public relations

The Carnival Splendor’s Social Media Strategy

Carnival Cruise Lines is getting generally high marks for its customer relations and public relations response to the highly-publicized misfortune that befell its “Carnival Splendor” earlier this month. The ship and passengers were stranded at sea for days with no power after an engine room fire, and the vessel had to be towed in to port. Read more

A New Look at an Old Adage

The old adage says that any publicity, even if it’s bad, is better than no publicity. As adages go, this one has been proven wrong enough times to merit relegation to the dustbin of sound bites. Read more

Crisis Planning and Risk Management

In the wake of the deadly gas explosion in San Bruno, CA, CNN interviewed Georgia Public Service Commissioner Stan Wise in order to get a sense of the risks and realities in our utility infrastructure. Read more

Mike Wise’s Unwise Spoof

Just because the term “Social Media” contains the “M” word doesn’t mean professional journalists in the Mainstream Media always know how to use it properly.
Case in point: On Monday morning, popular Washington Post sports columnist Mike Wise intentionally posted a fabricated tweet announcing that Pittsburgh Steelers’ quarterback Ben Roethlisberger would be suspended for five games, rather than the initial six game suspension he received after allegations of personal misconduct. Read more

Mea Culpas and Apologies Can Be Too Little, Too Late

Thomas H. Graham, regional president of Washington, DC region utility Pepco, has had a rough few days trying to restore power since a mammoth summer storm caused hundreds of thousands of electric outages on July 25. Read more

Responding to “Fake” Tweeters

Public companies increasingly have to deal with “fake” Twitter accounts created by people who have a bone to pick with the corporation or its brands. BPGlobalPR, for example, is a mock Twitter account using the BP name that has already acquired over 187,000 followers with its satirical spoof tweets on the company’s oil spill clean-up efforts. Read more

Smartphone Issues: Communicating About Wireless Woes

In recent days we have seen two of the giants of the Wireless world – Apple and Verizon – respond differently to problems with their smartphone products, resulting in different reactions from consumers and the mainstream and trade media. Read more