CommCore Blog and News

Posts Tagged: netflix

Do Your Homework

Successful marketing – particularly when high visibility branding and campaign naming is involved — requires doing your homework. One of the most important homework assignments” is research into all aspects of a name and its ramifications — without which you will likely run into PR problems.

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More Evidence of Corporate Myopia: Netflix

There have been scores of articles and posts regarding the PR disaster that was Netflix’s recent decision to raise prices in what has generally been seen as a brand reputation-damaging move by CEO Reed Hastings. Read more