The last time you combed through a thick FAQ document, were you able to find your key talking points easily? Probably not.
CommCore Blog and News
Posts Tagged: message development
Few issues are as complex and incendiary as those affecting relations between the U.S. and Mexico, principally disagreements over border security, immigration policy, and free trade agreements. The political paralysis in Washington and throughout the country on these issues is real, with the public, politicians and special interests lined up strongly on both sides. Read more
Voltaire once quipped that “one great use of words is to hide our thoughts.” A Wall Street Journal piece raised the issue of whether buzzwords actually obscure your message vs. serve as a shorthand code that everyone in an organization or social group understands. Read more
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