CommCore Blog and News

Posts Tagged: Media Interview

Don’t Diss The Hand That Feeds You

In a recent interview, Martha Stewart gave her opinion about bloggers. Stewart’s comment that “… they’re not trained editors” is probably not a great way to engage influencers.

Social Media – Blogs and Micro Blogging sites – have changed the media landscape.
Read more

Answer the Damn Question, Please

Caveat:  This is an example of a politician not-answering a question and then walking off the set.  I’m not taking sides here, but using this as a teaching moment for others  who either coach spokespersons or want to be interviewed. Read more

Cisco Flips-Out

You may have seen the recent news that the Flip video camera is being discontinued by Cisco Systems. The camera – unique when it first came out as a high definition video device – was killed by smart phones. Read more

There is no one-size-fits-all media interview

Watching the post-game interviews on the Super Bowl and thinking back on recent media trainings reminded me that there is no such thing as a “typical” media interview. Once we remember that reporters are all different and that their approaches and objectives differ, then it changes the way any spokesperson should prepare. Read more