CommCore Blog and News
Posts Tagged: Media Interview
Don’t Diss The Hand That Feeds You
In a recent interview, Martha Stewart gave her opinion about bloggers. Stewart’s comment that “… they’re not trained editors” is probably not a great way to engage influencers.
Social Media – Blogs and Micro Blogging sites – have changed the media landscape. Read more
Answer the Damn Question, Please
Caveat: This is an example of a politician not-answering a question and then walking off the set. I’m not taking sides here, but using this as a teaching moment for others who either coach spokespersons or want to be interviewed. Read more
Oprah’s Lessons Live On
Before ending last week after 25 years on the air, Oprah’s talk show made celebrity and newsmaker interviews a staple of afternoon TV fare. Her high-profile show not only provided entertainment and information to millions of viewers; it also offers up a number of stark lessons on preparing for an interview.
Cisco Flips-Out
You may have seen the recent news that the Flip video camera is being discontinued by Cisco Systems. The camera – unique when it first came out as a high definition video device – was killed by smart phones. Read more
Homage to the Flip Video Camera
There is no one-size-fits-all media interview
Watching the post-game interviews on the Super Bowl and thinking back on recent media trainings reminded me that there is no such thing as a “typical” media interview. Once we remember that reporters are all different and that their approaches and objectives differ, then it changes the way any spokesperson should prepare.
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