CommCore Blog and News

Posts Tagged: McDonalds

Where’s the Beef? Black Angus version

We don’t usually advise clients to waste time in media interviews bashing the competition.  Reporters like it but it doesn’t benefit your cause to have your one and only quote about “them” instead of your message. Read more

Big Mac’s Simple Focus

The story behind McDonald’s new focus on improving service is informative for professional communicators on several fronts:

 
·         McDonald’s executives reduced their analysis of the company’s recent earnings slump with a PowerPoint slide that had three, plain non-jargon words: “Service is Broken.” If that ain’t clear, we don’t know what is. Read more