CommCore Blog and News

Posts Tagged: Crisis

What Pasta Will You Buy This Week?

Barilla Pasta’s crisis whirlwind started with a comment in Italy (probably in Italian). Within days it became a trending hashtag on Twitter and Facebook, a global electronic boycott, spoof commercial ads on YouTube and Vine, and now Ad wars with competitors like Bertolli being shared on Instagram and across the Internet. Read more

Cell Phones and Bandwidth at the Boston Marathon

Cell phone traffic was jammed on Monday in Boston.  Despite early rumors that Boston police decided to shut down cell phone towers following the blasts, fearing more duffel bag bombs could be remotely activated, wireless carriers said the issue was that the cell phone network was simply  overloaded. 
Whatever the cause, thousands of runners and tourists – as well as people from all over the globe trying to reach someone in Boston – created a communications frenzy. Read more

Ten-Hut! There’s a Soldier on Board…

Apparently, Delta did not at first hear that announcement. This week, news (via YouTube) broke that soldiers returning from Afghanistan and other deployments were charged for bags when checking in on Delta airlines – up to $200 for their fourth bag. Read more

War Rooms and Crisis Communications

Establishing a communications “war room” in a crisis is one of the first tactical steps to get on top of a fast breaking situation.
It’s essential to have a central place for a crisis team. Read more

Twitter Posts Tick-off British Airways

One of the cardinal rules that both labor and management profess when negotiations begin on contracts or other issues is: We promise that we won’t negotiate these issues in the press. Read more

Why Toyota is Not Tylenol: Victim, Villain or Vindicator?

In 1982, I was privileged to work with Johnson & Johnson during the first Tylenol crisis. I was asked to prepare CEO James Burke for the critical “60 Minutes” interview that was a key component in communicating the comeback strategy for the brand and the company. Read more

Tylenol vs. Toyota

Toyota’s January 2010 massive recall and sales stoppage of vehicles has been quickly compared to the recall by Johnson & Johnson of Tylenol in 1982.

Most of the similarities are in the enormity of the recall and the proactive nature of the effort. Read more