Barilla Pasta’s crisis whirlwind started with a comment in Italy (probably in Italian). Within days it became a trending hashtag on Twitter and Facebook, a global electronic boycott, spoof commercial ads on YouTube and Vine, and now Ad wars with competitors like Bertolli being shared on Instagram and across the Internet. Read more
CommCore Blog and News
Posts Tagged: Crisis
The SEC’s Regulation Fair Disclosure, or Reg FD has been in effect for nearly 12 years now and essentially requires public companies to widely – not selectively – communicate material information. Read more
Apparently, Delta did not at first hear that announcement. This week, news (via YouTube) broke that soldiers returning from Afghanistan and other deployments were charged for bags when checking in on Delta airlines – up to $200 for their fourth bag. Read more
In 1982, I was privileged to work with Johnson & Johnson during the first Tylenol crisis. I was asked to prepare CEO James Burke for the critical “60 Minutes” interview that was a key component in communicating the comeback strategy for the brand and the company. Read more
Toyota’s January 2010 massive recall and sales stoppage of vehicles has been quickly compared to the recall by Johnson & Johnson of Tylenol in 1982.
Most of the similarities are in the enormity of the recall and the proactive nature of the effort. Read more