CommCore Blog and News

Posts Tagged: Crisis Response

Responding to “Fake” Tweeters

Public companies increasingly have to deal with “fake” Twitter accounts created by people who have a bone to pick with the corporation or its brands. BPGlobalPR, for example, is a mock Twitter account using the BP name that has already acquired over 187,000 followers with its satirical spoof tweets on the company’s oil spill clean-up efforts. Read more

Smartphone Issues: Communicating About Wireless Woes

In recent days we have seen two of the giants of the Wireless world – Apple and Verizon – respond differently to problems with their smartphone products, resulting in different reactions from consumers and the mainstream and trade media. Read more

War Rooms and Crisis Communications

Establishing a communications “war room” in a crisis is one of the first tactical steps to get on top of a fast breaking situation.
It’s essential to have a central place for a crisis team. Read more

CLASH OF SPONSORS IN MEMPHIS

You would think the Professional Golf Association (PGA) has had enough of controversy, what with Tiger this and Tiger that.

So making a tempest out of a teapot would seem to be against the PGA brand’s interest. Read more