CommCore Blog and News

Posts Tagged: corporate communications

A New Look at an Old Adage

The old adage says that any publicity, even if it’s bad, is better than no publicity. As adages go, this one has been proven wrong enough times to merit relegation to the dustbin of sound bites. Read more

Mike Wise’s Unwise Spoof

Just because the term “Social Media” contains the “M” word doesn’t mean professional journalists in the Mainstream Media always know how to use it properly.
Case in point: On Monday morning, popular Washington Post sports columnist Mike Wise intentionally posted a fabricated tweet announcing that Pittsburgh Steelers’ quarterback Ben Roethlisberger would be suspended for five games, rather than the initial six game suspension he received after allegations of personal misconduct. Read more

The Burger King Lie-Detector Ad: Future Communications Shock?

Ad industry tongues are wagging over the much-anticipated TV commercial and live webcast featuring NASCAR racer Tony Stewart. Stewart signed a lucrative contract endorsing Burger King earlier this year. On Oct 20 he will take a live polygraph test to prove that his mouth truly is where the money is – that he likes and eats Burger King hamburgers. Read more

A Storyteller’s Take On Corporate Storytelling

Media mogul Peter Guber ought to know about storytelling and succeeding in business. It’s the world he has been operating in most of his professional life.
Guber — chairman of Mandalay Entertainment Group — is the former studio chief of Columbia Pictures, former CEO of Sony Pictures, founder of Polygram Pictures, and founder of Casablanca Records and Filmworks. Read more

The Stark Truth About Media and Communications Today

It’s been a bad week for newspapers. The Rocky Mountain News closed its doors today. Earlier in the week The Philadelphia Inquirer and Daily News announced they are filing for bankruptcy less than three years after the current group of owners bought the papers. Read more