CommCore Blog and News

Posts Tagged: corporate communications

Don’t Tell Jokes

Guest Post by Bill Dunne, Managing Partner for Dunne Communications
This advice goes especially for corporate speechmakers, the men and women in the daily grind of keeping their enterprises up and running, hopefully profitably. Read more

CEOs: Remember That It’s About People!

Being a Captain of Industry shouldn’t mean looking down on the crew from the Upper Deck.

As businessman Jeff Haden wrote in a recent columnin Inc. Magazine, he saw a company he had admired “in a different, less positive light” after being summoned, and then dissed, by the CEO at his company’s event in New York City.  

Wrote Baden, “I wasn’t bothered by the fact that he didn’t seem interested in talking tome; after all, who am I?
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Big Mac’s Simple Focus

The story behind McDonald’s new focus on improving service is informative for professional communicators on several fronts:

 
·         McDonald’s executives reduced their analysis of the company’s recent earnings slump with a PowerPoint slide that had three, plain non-jargon words: “Service is Broken.” If that ain’t clear, we don’t know what is.
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Apology…accepted?

One of the most difficult communications challenges is an institutional apology.

Often we are told not to say we’re “sorry” on behalf of an organization if we can get around it, for example by expressing “regret” at an outcome from this problem or that. Read more