Public companies increasingly have to deal with “fake” Twitter accounts created by people who have a bone to pick with the corporation or its brands. BPGlobalPR, for example, is a mock Twitter account using the BP name that has already acquired over 187,000 followers with its satirical spoof tweets on the company’s oil spill clean-up efforts. Read more
CommCore Blog and News
Posts Tagged: CommCore
Jumping to Conclusions:The Importance of Context in a Sound Bite World
In every field there are teaching moments, and boy, do we have one right now in the communications and media arena.
Shirley Sherrod is an African American civil servant who heads up the Department of Agriculture’s rural development office in Georgia. Read more
Does the picture tell the story?
Front page of USA Today this morning, and just about everywhere else in the media: a “before” and “after” photo or video clip of the oil well deep in the Gulf.
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Rolling Stone and McChrystal: Sucker Punch or Not?
The recent Rolling Stone article that got General Stanley McChrystal sacked as commander of US forces in Afghanistan has also raised an important issue about what it means to go “off the record” with a reporter.
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Correcting the record
The Washington Post’s front page article on how US Government officials in Pakistan are trying to counter what they believe are inaccurate and wrongly slanted articles in the Pakistani media http://bit.ly/ddCiNY Read more
War Rooms and Crisis Communications
Establishing a communications “war room” in a crisis is one of the first tactical steps to get on top of a fast breaking situation.
It’s essential to have a central place for a crisis team.
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Crisis Management: The Importance of Planning
Twitter Posts Tick-off British Airways
One of the cardinal rules that both labor and management profess when negotiations begin on contracts or other issues is: We promise that we won’t negotiate these issues in the press.
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The CEO Scorecard: Measuring CEO Reputation
CEOs on the hot seat is a regular photo opp this month. The recent litany began with GM, Chrysler and Ford flying into DC on their private jets. Next came the Wall Street banks. Read more
CRITICAL MASS OF CRISES
If you thought Toyota and Tiger were the crises for this year, they were only the appetizers for the menu that is May 2010. There are so many going on right now that most can’t even get to the front page of the traditional newspapers.
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