In the April 4, 2017 edition of the Wall Street Journal, Dale Weiss was quoted as an expert providing analysis on how Google is confronting its ongoing advertising crisis.
“I try and imagine the conference call between any advertisers’ digital agency and Google as they discuss how a company ad played at the beginning of a blatantly racist YouTube video. Read more
The rapid response from McNeil Consumer Healthcare, a Johnson & Johnson Company, to the controversy about the Motrin Mom ads is an example of a PR Win. Earlier this week, the blogosphere reacted swiftly to what mothers felt was an offensive ad. Read more
Detroit, October 26. Bob Lutz, vice chairman of General Motors, argued for PR over advertising (although he admittedly spends millions on advertising). He pushed for more assertive messaging that “says something” and does not get watered down by all internal efforts to be careful. Read more