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Storytelling & Messaging Webinar for PRSA

“The Art and Science of Storytelling and Messaging Across Media Platforms” 

Thursday, February 5, 2015 from 3pm-4pmEST

How do you create effective PR messaging across traditional, wireless and online media platforms?

In this webinar, you’ll find the formula for creating compelling headlines, as well as explore a three-step process for developing stickier messages, memorable speeches, quotes and sound bites. You’ll also:

  • Learn the discipline and tools for effective message development.
  • Find out how to refine messages to match audience needs.
  • Practice developing messages, and learn how to teach the process to others in your organization.


Andrew Gilman, president and CEO, CommCore

Gilman has been a communications strategist, crisis counselor and keynote speaker for more than 30 years. He was recently selected as Educator/Trainer of the Year by PR News.

Geoff Livingston, founder and president, Tenacity 5

Livingston organized the first “Give to the Max Day: Greater Washington in 2011” that raised $2 million for 1,000 nonprofits using online media tools. He has worked with AT&T, Ford, Google and PayPal, and started and sold social media boutique Livingston Communications.