CommCore Blog and News

“Spirited” Marketing

 Spirit Airlines sent me this email coupon today playing off the controversyinvolving David Petraeus, General John Allen and others.
Wow. You would think that only a few months removed from their firestorm over refusing a refund to a dying veteran, Spirit would hold the line on this type of promotion.  But that’s not how they roll.  Spirit is like Family Guy when it comes to marketing…nothing is off limits.   Both parody everything from oil spills to elections.
I’m not sure that most of our CommCore clients would go that far to generate publicity…but it works for Spirit.  Their business continues to climb.