CommCore Blog and News

Social Media Headaches

It goes without saying that it is in your best interest to keep your personal life and your business life separate. But often times when the corporate world enters the social media arena the lines get blurred. At CommCore we encourage our clients to keep their message and their image consistent across all arenas.
These recent social media blunders serve as a reminder to keep your public image in line with your company’s brand and to stay true to your company’s message. Have you seen the video of, GoDaddy CEO, Bob Parsons’s hunting trip in Africa? He posted a link to his video on his Twitter account. Despite complaints, Parsons stands by his posting.
Comedian Gilbert Gottfried lost his endorsement deal as the voice of the Aflac duck because of his insensitive tweets. As the tragedy was unfolding in Japan last month, Gottfried made a bad attempt at humor, posting several jokes about Japan. Aflac does 75% of its business in Japan and to maintain their brand image and message consistency it’s no surprise they fired Gottfried.
At the end of the day, your messages should consistently uphold your desired images . . . even on social media sites.
Do you have separate social media accounts for business and personal use? Do you think Parson’s should apologize for his video posting?