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PR News Article – How to Turn Bad News About Your Brand or Organization Into a Win – Andy Gilman, CEO

How should brands, organizations and other entities counter bad news or what they believe to be inaccurate reporting? Melanie Streeper, a public information officer for the St. Louis City Comptroller and a former TV journalist, took an interesting tack when Elliot Davis, an investigative reporter from Fox affiliate KTVI-2, recently tried to interview City Comptroller Darlene Green about whether she had been using a city take-home car that reportedly was costing taxpayers $26,000. After Streeper rebuffed several of his emailed interview requests, Davis decided to go to City Hall, find Green in the hallway and question her on camera. Once found, Green started to respond to Davis’s questions about the city-owned car.

Read more in July 13, 2015 PR News issue by Andy Gilman, CommCore CEO.