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PR News Article by Andy Gilman on Executive Media Training

In this weeks PR News Newsletter Andy Gilman discuss new tactics to coach your executives.

In our nervous-twitch workplace environment, PR execs who provide media training often face an executive or a team that has received coaching previously. They know—or think they know—the basics and don’t want to waste time on Training 101. They are content- and results-focused and likely lack the PR knowledge about how the 3 Ps (preparation, practice and performance)
make a difference in interview success. How should communicators react? I’m a fan of trilogies, so here are three things an expert media trainer needs to be able to do: Read more

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