Check out this great article in Forbes about the many useful ways to use storytelling as a strategic leadership tool. As a coach, I strongly agree with the concepts and see the realization of storytelling’s great value in many critical professional situations.
One particular point hit home for me. The author, Paul Smith who is Director of Consumer & Communications Research at Procter & Gamble, says of storytelling: “…it’s also good for…giving people coaching and feedback in a way that will be received as a welcome gift.” I couldn’t agree more. Imagine how much more a person would embrace your feedback and be motivated to take corrective action if you packaged that critique within a helpful and relevant story.
It works far better when we’re coaching CEO’s other executives and thought leaders for addressing a variety of audiences. What do you think? Have you had a similar experience?