Andy Gilman to speak at the 2017 Communications School for the National Association of Government Communicators in St. Louis.
June 13, 2017
1 – 5 p.m.
How to Contain Crises in Today’s Viral World
Andrew Gilman, CommCore Consulting Group
Private sector companies such as United Airlines, Volkswagen and Uber have all experienced reputation issues this year. Federal, state and local agencies have also had their share of public crises. We all know how quickly it can happen. And in today’s world it may not be a question of if – but when – a viral crisis will affect you and your organization or agency. What are the new rules for preparing for a crisis in today’s fast-moving, viral social media world? Are you prepared?
This interactive, hands-on workshop is designed to help you become aware of potential crises, create effective communication crisis strategy, measure your response effectiveness, and prepare yourself and your agency or organization to maximize your overall communication goals. We will discuss current viral crisis situations and the communication reaction and responses — both good and not-so-good — and then give you the opportunity to test your viral crisis communications skills with role playing and analysis. In addition, we will provide ideas and tips you can use immediately to prepare your organization.
Learn more about the National Association of Government Communicators 2017 Communications School that will be in St. Louis on June 13-15, 2017.