CommCore CEO Andy Gilman quoted in New York Times “VW’s Pitch to Americans Relied on Fun and Fantasy” September 27, 2015.
“If your focus is on the brand, the issue comes down to trust,” said Andrew Gilman, the president of CommCore Consulting Group. “How much damage has been done to trust that existing consumers, dealers, shareholders have in the company? How long will the trust issues fester? What can they do to prevent further trust erosion? How long will it take for future customers to trust the company?”