What can the agirculture industry learn from recent crises such as the outbreak of Listeria in cantaloupes and meats? How well – or poorly – did the industry assess the situations and handle its internal and external communications challenges?
In an interactive workshop sponsored by the U. S. Agricultural Export Development Council (USAEDC), Andrew Gilman, CEO of specialty communications firm CommCore, will present relevant crisis case studies that focus on how social media plays a major role in turning a problem into a full blown crisis, and explain how professional communicators need to monitor and respond. Co-presenters will be Colorado wheat farmer and national social media activist Chris Tallman, and Melissa Kessler, Director of Communications, National Association of Wheat Growers.
The program is part of the USAEDC’s Annual Workshop program, and runs from 2pm to 3pm on November 20, 2013. The USAEDC event, is to be held in Baltimore, MD.
”If the mantra in real estate is location, location, location, then the crisis mantra is preparation, preparation, preparation” said Andrew Gilman. ”We hope the program helps exporters plan and prepare for greater success in global markets.”
The USAEDC is a non-profit private sector trade association with approximately 80 members that include U.S. commodity trade associations, farmer cooperatives and state regional trade groups from around the country, representing the interests of growers and processors of a variety of U.S. agricultural products. They have come together under the USAEDC umbrella to assist them in their export promotion efforts, specifically those in conjunction with the U.S. Department of Agriculture Foreign Agricultural Service.
About CommCore Consulting Group
CommCore Consulting Group is a privately held specialty communications firm serving businesses, government agencies, and non-profit organizations around the world for the past 25 years. The company specializes in strategic and tactical communications development and implementation across all industry sectors, organizational crisis planning and response, executive media and presentation training,message development, C Suite leadership and staff internal communications skills development. CommCore is led by its president and CEO, Andrew D. Gilman – a lawyer, award-winning journalist, and co-author of the best-selling book Get To The Point. CommCore is headquartered in Washington, D.C., and has offices in New York City, Los Angeles, & Dallas. More information about the company is available at www.commcoreconsulting.com.