CommCore’s Andrew Gilman was quoted in the CNNMoney article, “Jessica Alba’s The Honest Company can’t catch a break” on the problems that arise when a self-proclaimed ‘honest’ brand, is being sued for misleading its customers.
The company continues to deny wrongdoing in that case. But it’s one in a series of highly publicized lawsuits and recalls that has hurt the brand’s image, experts say.
“To call something The Honest Company is a great marketing coup, but it [creates] some extra concern when things go wrong,” said Andrew Gilman, the founder of CommCore Consulting Group, a crisis communications firm.