CommCore Blog and News

Latest News from CommCore

CommCore CEO, Andrew Gilman Quoted in CNNMoney on The Honest Company

CommCore’s Andrew Gilman was quoted in the CNNMoney article, “Jessica Alba’s The Honest Company can’t catch a break” on the problems that arise when a self-proclaimed ‘honest’ brand, is being suedTHC for misleading its customers.

The company continues to deny wrongdoing in that case. But it’s one in a series of highly publicized lawsuits and recalls that has hurt the brand’s image, experts say.

“To call something The Honest Company is a great marketing coup, but it [creates] some extra concern when things go wrong,” said Andrew Gilman, the founder of CommCore Consulting Group, a crisis communications firm.