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CommCore CEO, Andrew Gilman Quoted in CNNMoney on The Honest Company

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CommCore’s Andrew Gilman was quoted in the CNNMoney article, “Jessica Alba’s The Honest Company can’t catch a break” on the problems that arise when a self-proclaimed ‘honest’ brand, is being suedTHC for misleading its customers.

The company continues to deny wrongdoing in that case. But it’s one in a series of highly publicized lawsuits and recalls that has hurt the brand’s image, experts say.

“To call something The Honest Company is a great marketing coup, but it [creates] some extra concern when things go wrong,” said Andrew Gilman, the founder of CommCore Consulting Group, a crisis communications firm.

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