CommCore Blog and News

PR Wins

In an economy of scarce resources, PR, Advertising, and Marketing fight over tight budgets. Justifying programs, activities and ROI becomes even more important for each department.
So who gets credit for success is not to be trivialized. Read more

A or B: Do we appoint the best communicator?

Lawrence Glazer, managing partner of Mayflower Advisors in Boston, commented this week that whoever President-elect Obama picks to run the Treasury Dept., it was critically important that the Secretary be able to communicate clearly and simply about the impact of the ongoing economic predicament and the implications of any new policies. Read more

PRSA Conference Comments

Detroit, October 26. Bob Lutz, vice chairman of General Motors, argued for PR over advertising (although he admittedly spends millions on advertising). He pushed for more assertive messaging that “says something” and does not get watered down by all internal efforts to be careful. Read more

The corporate view: is blogging really a tool?

The explosion of blogging is an indicator of growing official interest in social media by major corporations. Consider the annual survey of Fortune 500 companies by the Center for Marketing Research at The University of Massachusetts which shows that 49% of them use social networking, up from 27% in 2007; 45% use online video, up from 24% in 2007; 39% use blogging, up from 19% in 2007; and 23% do not use any social media tools, down from 43% in 2007. Read more

Passing the Red Faced, Smell Test

If you have never heard the term before, this means you are in a crisis double whammy. Most PR and Crisis experts recommend that if an action, project or activity will cause embarrassment, then think twice before going ahead. Read more