CommCore Blog and News

Lessons for Business Leaders from the Massachusetts Election

The talking heads and columnists will analyze/spin the politics behind the Massachusetts upset by Scott Brown (R) over Martha Coakley (D) for Teddy Kennedy’s U.S. Senate seat.

At CommCore, we think there’s a lesson or two for business leaders in all this: First, know your customer. Read more

Timing Isn’t Everything, But It Counts For A Lot

The Rev. Pat Robertson, one of America’s best-known evangelist broadcasters, created a firestorm Wednesday night even as he was busy soliciting donations for earthquake-ravaged Haiti on his Christian Broadcasting Network’s flagship show, “700 Club.” Robertson intimated that Haiti had been cursed by God for making a pact with the Devil to kick out the country’s former French colonial masters:

“You know … something happened a long time ago in Haiti….They were under the heel of the French…They got together and swore a pact to the Devil. Read more

If the Washington Post didn’t hear or see the tree fall, it still may have happened.

Remember the riddle: If a tree falls in the woods and no one was there to see or hear it, how do we know it really fell? The new answer is because of cell phone camera and Facebook and Twitter. Read more

Value vs. Values: Is There Anything We Should Know Before We Pay You A Gazillion Dollars?

A recent article published by Bloomberg used the Tiger Woods fiasco to question the value of celebrity endorsements (

Using celebrities to promote a brand, product or service has been a tried-and-true marketing strategy for decades. Read more