CommCore Blog and News
CEOs on the hot seat is a regular photo opp this month. The recent litany began with GM, Chrysler and Ford flying into DC on their private jets. Next came the Wall Street banks. Read more
“Athletes Behaving Badly” isn’t a TV Reality Show yet, but it could be. The National Football League’s brand is like Teflon — unblemished — but could it be?
NFL Commissioner Roger Goodell has had a lot of practice protecting his brand from crises of late. Read more
You would think the Professional Golf Association (PGA) has had enough of controversy, what with Tiger this and Tiger that.
So making a tempest out of a teapot would seem to be against the PGA brand’s interest. Read more
So far the responses from the Massey Energy Company related to the tragedy at the Upper Big Branch coal mine in West Virginia play right into the media’s need for winners and losers/victims and villains and will keep the issue in play longer. Read more