CommCore Blog and News

Monthly Archives: October 2014

Bureaucratic Jargon Doesn’t Help in a Crisis or Risk Situation

When Centers for Disease Control (CDC) chief Dr. Thomas Frieden told reporters after the first Texas hospital nurse contracted Ebola, “I think the fact that we don’t know of a breach in protocol is concerning because clearly there was a breach in protocol,” he violated a cardinal rule of crisis and risk communications – bureaucratic jargon and doublespeak tend to confuse the public and raise tension. Read more