CommCore Blog and News

Video: Executive Clip Critique by Jerry Doyle for PR News

“You Can’t Use That!”

In our second edition of Clip Critique for PR News, we see the CEO of RIM, Inc., Mike Lazaridis telling a BBC reporter what he can and cannot ask.  He goes on to explain that the issue the reporter raised is not an issue at all, but then explains that he will not answer because it involves a national security issue!  So, which is it Mr. Lazaridis? There were actually some seemingly valid and reasonable messages spoken during the course of this short interview, but they will surely be lost under the presumption that RIM is not managing their issue well and their CEO doesn’t want to admit it.
And finally, when he doesn’t get his way, Mr. Lazaridis ends the interview and tells the reporter he “can’t use” this video.  Whining and telling a reporter his job will never sway him.  This strategy – if you can call it that – nearly never works – particularly on video. 
Watch and let us know if you agree…