CommCore Blog and News

The Employee Cost of Reputation Mismanagement

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Damage to your company’s reputation not only hurts  revenue and sales, it will also hinder your organization’s attractiveness to current and potential employees.
According to a recent survey by Corporate Responsibility Magazine and Allegis Group Services, nearly three quarters of Americans  — 69% — say they would rather be unemployed than work for a company that has a bad reputation. Other survey findings:
·        62% of employed respondents said they would take a job with a company that had a bad reputation only if salary offered was 50% to 100% more than their current salary.
·        84% stated that they would leave their current job if they were offered a new position with a company that had a stellar reputation and would only require a 1% or 10% increase to make the switch.
Source: Corporate Responsibility, Allegis Group Services

At  CommCore we remind our clients that they need to attend to both internal and external reputations.  On a related front, clients need to have a current and stress-tested crisis communications and response plan in place BEFORE a reputation-damaging critical incident take place, including one that impacts employee morale.  We have seen incidents that never went beyond the four walls of the organization, yet had a damaging impact on employee attitudes and commitment.  
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