Nicholas F. (Nick) Peters
// Senior Vice President
For more than three decades Nick Peters has been a national award-winning journalist, and a senior executive in media solutions for the PR and corporate communications sectors. At CommCore he is responsible for business development and managing major accounts and campaigns.
Previously, Nick was SVP Marketing & Strategy for On The Scene Productions in Los Angeles. Nick spent the prior 18 years at video PR firm Medialink in New York and Los Angeles in a variety of senior management roles, including oversight of all live and taped broadcast and streaming operations and consultative sales.
In the Crisis field, most notably in 1993 he managed the Medialink teams that executed the broadcast components of both Pepsi’s successful crisis response to a nationwide copycat tampering hoax involving cans of soda, and General Motors’ response to an NBC News broadcast alleging unsafe pickup trucks. More recently he has worked with a coalition of labor, pension rights organizations, and the National Conference on Public Employee Retirement Systems on responses to attacks from groups seeking to roll back public sector pension plans in the face of state budget cuts exacerbated by the Great Recession of 2008.
As a journalist he was a producer and news writer at CBS News in New York, working directly for Dan Rather, Christopher Glenn and Charles Osgood.Previously he was News Director, executive producer and on-air anchor at WHYY-FM (NPR) Philadelphia where his news operation won multiple national awards for excellence. Previously he was an award-winning print reporter for major daily newspapers in Indianapolis, Raleigh and Philadelphia.
Location:Los Angeles, CA
Education:University of Pennsylvania, B.A. Political Science
Awards:At WHYY, a dozen national and state awards for excellence in radio journalism from the Corporation for Public Broadcasting, Columbia University, Sigma Delta Association of Professional Journalists in Philadelphia, and the Associated Press. Newspaper reporting awards from the North Carolina Press Association and Sigma Delta Association of Professional Journalists in Philadelphia.
Affiliations:Public Relations Society of America (National and National Capital Chapter), Washington Intergovernemental Professionals Group, Big Brothers Big Sisters of the National Capital Area, Songwriters Association of Washington and Focus Music
- Crisis Management and Response
- How to Succeed in Any Media Interview
- Public Speaking to Any Audience
- Reputation Issues
- Communication Best Practices
- How to Contain Crises in Today’s Viral World