In honor of CommCore’s 30th Anniversary, we invite you take this brief survey that explores the past and future of media and crisis coaching. Your responses are important in seeing how our training has affected your view of the media and your preparedness in certain situations.Read more
CommCore Blog and News
Posts Tagged: Tylenol
CommCore CEO Andy Gilman talks about how communications crises of the past would operate in today’s social world in this interview with Geoff Livingston. Andy will be discussing social media’s role in crisis communications at the next xPotomac. Read more
In 1982, I was privileged to work with Johnson & Johnson during the first Tylenol crisis. I was asked to prepare CEO James Burke for the critical “60 Minutes” interview that was a key component in communicating the comeback strategy for the brand and the company. Read more
Toyota’s January 2010 massive recall and sales stoppage of vehicles has been quickly compared to the recall by Johnson & Johnson of Tylenol in 1982.
Most of the similarities are in the enormity of the recall and the proactive nature of the effort. Read more
According to recent news reports, FBI investigators have reopened the Tylenol poisonings case from 1982. A couple of fortuitous events coincided: First, the 25th anniversary in 2007 brought new tips to law enforcement. Read more