CommCore Blog and News

Posts Tagged: Twitter

Social Media and the Corporate Line

Social media is so prevalent in the workplace that users often underestimate the business impact of their social media profiles and communications. A single post has the ability to harm an organization’s brand reputation. Read more

Discovery Communications: Emergency Planning and Crisis Communications

The hostage taking incident last week at Discovery Communications in Silver Spring, MD, (less than 10 miles from the White House in Washington) has quickly faded from the news pages. Yet a couple of notes regarding new media and crisis planning and communications are worth making. Read more

Mike Wise’s Unwise Spoof

Just because the term “Social Media” contains the “M” word doesn’t mean professional journalists in the Mainstream Media always know how to use it properly.
Case in point: On Monday morning, popular Washington Post sports columnist Mike Wise intentionally posted a fabricated tweet announcing that Pittsburgh Steelers’ quarterback Ben Roethlisberger would be suspended for five games, rather than the initial six game suspension he received after allegations of personal misconduct. Read more

Responding to “Fake” Tweeters

Public companies increasingly have to deal with “fake” Twitter accounts created by people who have a bone to pick with the corporation or its brands. BPGlobalPR, for example, is a mock Twitter account using the BP name that has already acquired over 187,000 followers with its satirical spoof tweets on the company’s oil spill clean-up efforts. Read more

Twitter Posts Tick-off British Airways

One of the cardinal rules that both labor and management profess when negotiations begin on contracts or other issues is: We promise that we won’t negotiate these issues in the press. Read more

When Tweet Time Becomes Jail Time

It’s probably a first, getting arrested for NOT tweeting. This also falls into the category of: be careful what you wish for, especially if it’s on a social network.

Last week Def Jam record label executive James Roppo tweeted that 15-year-old Canadian pop singer sensation Justin Bieber would be signing autographs at a Long Island, NY mall clothing store. Read more