Twitter is now the platform of choice for communications- whether it’s protesters in the Middle East, athletes and other celebrities at an event, elected officials in session, or professional communicators announcing corporate news.
Read more
CommCore Blog and News
Posts Tagged: Twitter
Are “Reality-TV Commercials” More Trustworthy?
For TV ads, it seems that the social media sphere does not just serve as a real-world focus group, but also as a key part of the creative development. Read more
Social Media and the Corporate Line
Social media is so prevalent in the workplace that users often underestimate the business impact of their social media profiles and communications. A single post has the ability to harm an organization’s brand reputation.
Read more
Discovery Communications: Emergency Planning and Crisis Communications
The hostage taking incident last week at Discovery Communications in Silver Spring, MD, (less than 10 miles from the White House in Washington) has quickly faded from the news pages. Yet a couple of notes regarding new media and crisis planning and communications are worth making.
Read more
Mike Wise’s Unwise Spoof
Just because the term “Social Media” contains the “M” word doesn’t mean professional journalists in the Mainstream Media always know how to use it properly.
Case in point: On Monday morning, popular Washington Post sports columnist Mike Wise intentionally posted a fabricated tweet announcing that Pittsburgh Steelers’ quarterback Ben Roethlisberger would be suspended for five games, rather than the initial six game suspension he received after allegations of personal misconduct.
Read more
Responding to “Fake” Tweeters
Public companies increasingly have to deal with “fake” Twitter accounts created by people who have a bone to pick with the corporation or its brands. BPGlobalPR, for example, is a mock Twitter account using the BP name that has already acquired over 187,000 followers with its satirical spoof tweets on the company’s oil spill clean-up efforts. Read more
Twitter Posts Tick-off British Airways
One of the cardinal rules that both labor and management profess when negotiations begin on contracts or other issues is: We promise that we won’t negotiate these issues in the press.
Read more
If the Washington Post didn’t hear or see the tree fall, it still may have happened.
Remember the riddle: If a tree falls in the woods and no one was there to see or hear it, how do we know it really fell? The new answer is because of cell phone camera and Facebook and Twitter. Read more
Arrested for NOT Tweeting?
When Tweet Time Becomes Jail Time
It’s probably a first, getting arrested for NOT tweeting. This also falls into the category of: be careful what you wish for, especially if it’s on a social network.
Last week Def Jam record label executive James Roppo tweeted that 15-year-old Canadian pop singer sensation Justin Bieber would be signing autographs at a Long Island, NY mall clothing store. Read more