Fake news, a recent buzzword swarming the internet, has had an effect on many current events but how is it affecting the social media organizations themselves? CommCore SVP Nick Peters reveals this in our newest What Were They Thinking. Read more
New Balance shoes is the latest unfortunate victim of the “be careful what you say getting taken out of context” syndrome, aka what happens when your mainstream media interview collides with social media. Read more
I’ll bet a few days ago former PR executive Justine Sacco thought that having only 500 twitter followers was a safe way to stay under the radar. After all, there are almost 150 million people who follow the combined Twitter accounts of Katy Perry, Justin Bieber, and Lady Gaga. Read more
“If it’s on the Internet, it must be true,” is the decade-old one-line joke about trusting bad information on the Web.
In today’s social media world concern about credibility is exponentially greater than in the good old days of search when you had to find information on the Internet; now the information finds you. Read more
One of the most epic failures of social media use occurred this week when JP Morgan scheduled then cancelled a live
Transparency is a good thing and social media is a great tool to build relationships and listen in on what others are saying about a company and its reputation. Read more