CommCore Blog and News

Posts Tagged: storytelling

SO, WHAT’S THE STORY?

Good stuff from current CEO of Mandalay Bay Peter Guber. He believes storytelling is at the heart of effective communications and success in business. So much so that he’s written a book about it, “Tell to Win.” As a former Hollywood mogul/producer, he ought to know a good story. Read more

A Storyteller’s Take On Corporate Storytelling

Media mogul Peter Guber ought to know about storytelling and succeeding in business. It’s the world he has been operating in most of his professional life.
Guber — chairman of Mandalay Entertainment Group — is the former studio chief of Columbia Pictures, former CEO of Sony Pictures, founder of Polygram Pictures, and founder of Casablanca Records and Filmworks. Read more