CommCore Blog and News

Posts Tagged: storytelling

Tips for Effective Storytelling

Out with the long, drawn-out stories; in with the short, and straight-to-the-point storytelling.

Successful spokespeople know how to make their points in a clear, concise and confident manner. At CommCore we teach storyour clients that the best way to get through to your audience is through storytelling.   Read more

The Power of a Good Metaphor

Story Telling

Few issues are as complex and incendiary as those affecting relations between the U.S. and Mexico, principally disagreements over border security, immigration policy, and free trade agreements. The political paralysis in Washington and throughout the country on these issues is real, with the public, politicians and special interests lined up strongly on both sides. Read more

CommCore’s Top 5 Blogs of 2013

Our top blogs of 2013 gave insight and advice on dealing with Crisis missteps, information leaks, and operational crises. For 2014, two suggestions – one for Crisis prevention, one for reputation enhancement: Reactive: organizations need to shore up brand monitoring and protection, due to the speed with which information can spread across social media. Read more

How to Use Storytelling as a Leadership Tool

Check out this great article in Forbes about the many useful ways to use storytelling as a strategic leadership tool.  As a coach, I strongly agree with the concepts and see the realization of storytelling’s great value in many critical professional situations. 
One particular point hit home for me.  The author, Paul Smith who is Director of Consumer & Communications Research at Procter & Gamble, says of storytelling:  “…it’s also good for…giving people coaching and feedback in a way that will be received as a welcome gift.” I couldn’t agree more.  Imagine how much more a person would embrace your feedback and be motivated to take corrective action if you packaged that critique within a helpful and relevant story. Read more