CommCore Blog and News

Posts Tagged: social media

The Carnival Splendor’s Social Media Strategy

Carnival Cruise Lines is getting generally high marks for its customer relations and public relations response to the highly-publicized misfortune that befell its “Carnival Splendor” earlier this month. The ship and passengers were stranded at sea for days with no power after an engine room fire, and the vessel had to be towed in to port. Read more

“Neutral Sentiment” in Social Media

As Social Media Monitoring and Measurement becomes increasingly defined and sophisticated, it appears that the communications industry is beginning to settle on common terminology regarding results or impact. But one important area where differences remain is on the meaning of the crucial term “Sentiment” – specifically “Neutral Sentiment.” There are even those who claim that there simply is no such thing as neutral sentiment and that it is, in fact, a contradiction in terms. Read more

Social Media and the Corporate Line

Social media is so prevalent in the workplace that users often underestimate the business impact of their social media profiles and communications. A single post has the ability to harm an organization’s brand reputation. Read more

Mike Wise’s Unwise Spoof

Just because the term “Social Media” contains the “M” word doesn’t mean professional journalists in the Mainstream Media always know how to use it properly.
Case in point: On Monday morning, popular Washington Post sports columnist Mike Wise intentionally posted a fabricated tweet announcing that Pittsburgh Steelers’ quarterback Ben Roethlisberger would be suspended for five games, rather than the initial six game suspension he received after allegations of personal misconduct. Read more

Social Media Immediacy

As bloggers, we know that social media is a fluid environment. When attacked, companies and organizations must decide whether to respond quickly to negative sentiment, or wait to assess their response. Read more

Auto Dealers and Social Media Selling

We’ve been touting how the Flip video cameras are great for social and news media. You can interview yourself and post on the web site. You can record a sound bite or comment and email to your key contacts, employees, and stakeholders. Read more