Will they ever learn? A few simple social media tips could have helped Kansas Governor Sam Brownback avert a Twitter-imposed reputation crisis, a seemingly growing trend among public figures. When high school student, Emma Sullivan visited the state capitol, she tweeted “Just made mean comments at gov brownback and told him he sucked, in person #heblowsalot.” Gov. Read more
CommCore Blog and News
Posts Tagged: social media
An online mobile news and reviews resource, PhoneDog, has filed a lawsuit against a former employee whom they claim absconded with 17,000 Twitter followers in its data base. What’s interesting is that the company is viewing the taking of names and a Twitter password as a trade secret or company intellectual property. We also see the issue as similar to one that plays out in other media: whether the tweets were a work for hire or does the tweeter have the right to contact those that he responded to?
- PhoneDog is suing for $340,000 in damages. It got to that number by multiplying the number of followers by $2.50 – a figure that the company claims as an “industry standard.” Others view twitter followers as worth barely 1 cent per follower.
Known primarily for their delicious pastries and desserts, Entenmann’s is facing backlash for a distasteful tweet this week. While Twitter was erupting over the Casey Anthony “not guilty” murder verdict, @Entenmann’s asked “Who’s not guilty of eating all the treats they want” and included the trending “Not Guilty “ hashtag.Read more
Mashable blogger Todd Wasserman’s recent listing of five successful branded social media video channels just goes to show that the more things change, the more they remain the same.
The technology, media platform, and type of consumer interaction in social media may be relatively new by traditional marketing and advertising industry standards. Read more
Three recent avoidable communications no-no’s reinforce the “duh” principle. Think and ask questions before your speak, blog or engage in public conversations. Items:
• National Public Radio SVP of Development Ron Schiller talking with members of a group he has never met before, that it turns out has been organized by a provocateur. Read more
As is often the case for some adopters of new technology, what’s new today can get old very quickly. A recent article in Politico points out that politicians are increasingly tiring of Twitter and its 140-character limit, as well as other social media tools. Read more
For TV ads, it seems that the social media sphere does not just serve as a real-world focus group, but also as a key part of the creative development. Read more
Happy Monday! We’re starting off the week with a picture update. CommCore has recently joined FlickR. Check out the link to see our photo albums so far and leave us suggestions about what else you would like to see on our FlickR page! Read more