CommCore Blog and News

Posts Tagged: social media

On Penwomanship

Four years ago it was Motrin-gate – the argument over whether Johnson & Johnson over-reacted when it pulled a Motrin ad campaign aimed at relieving the back pain suffered by Moms who carry their babies in a sling.
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All-Time Tweet Twits

It’s hardly news that Twitter gaffes are a professional communicator’s nightmare. Once posted, it’s impossible to recall your tweet and pretend it never happened. We all know intuitively that brand and personal reputation damage is difficult to repair once your “mistake” has gone viral. Read more

How long does slime last??

The industry calls it “lean finely textured beef”.   The social media world has dubbed it “Pink Slime”…or did they?  That phrase was actually coined by a federal microbiologist in 2002.  It was first reported in a 2009 in a New York Times article.  A successful social media firestorm co-opted the term in its effort to get pink slime out of school lunches.  For those new to this topic, pink slime is the low-grade trimmings that come from the parts of the cow most susceptible to contamination.  But because of the treatment of the trimmings – simmering them in low heat,  separating fat and tissue using a centrifuge and spraying them with ammonia gas to kill germs – the United States Department of Agriculture says it’s safe to eat. Read more

NEWS OF THE WEIRD


Hard to find the old fashioned police blotter items in your local newspaper these days.  They’ve gone the way of the Private Eye’s  fedora.
 Jim Romanesko, news media watchdog, says that there are so few beat reporters left, there’s no one left to go down to the roundhouse any more to pick up the noteworthy cop beat tidbits. Read more

Media Engagement 101

Two items reminded us of the value of proactively engaging with the media.

Item 1: In a recent NY Times profile, General Motors CEO Dan Akerson said: “I’d been in private equity for eight years, and my attitude was I don’t talk to the press if I don’t want to. Read more