Meet Truist Financial Corporation! This newly named company is the result of a merger between two of America’s largest banks, SunTrust and BB&T. After debuting the company’s name along with their aptly named bank, Truist Bank, critics took to Twitter mocking the brand and comparing it to Tronc, the short-lived rebrand of Tribune Publishing.
CommCore Blog and News
Posts Tagged: social media
Dolce & Gabbana’s Promotional Video Campaign Causes Chaos in China
Just hours before their major fashion show in Shanghai was scheduled to start, Italian fashion house Dolce & Gabbana canceled the event after facing extensive backlash for recent promotional videos and Instagram messages.
What Were They Thinking: Heineken Beer Ad Protest Lights Up Social Media
In this episode of CommCore’s “What Were They Thinking” SVP Nick Peters looks at a recent Heineken TV ad that sparked social media protest before the company pulled it.
Make Sure Your Media Message is On-Point.
Read moreWhat Can We Learn From Steve Harvey?
Can a CEO, government official or celebrity engage in private, written communications? It’s harder and harder when everyone has multiple social media accounts and organization rules for respecting information are either non-existent or loosely enforced.
Pencil This In: Lose the Unnecessary Jokes
Social Media’s Growing Fake News Conundrum
Fake news, a recent buzzword swarming the internet, has had an effect on many current events but how is it affecting the social media organizations themselves? CommCore SVP Nick Peters reveals this in our newest What Were They Thinking. Read more
Social Media Do’s & Don’ts
From corporations, to brands, to celebrities and even pets, everyone seems to be connected through some type of social media platform. But just like any
other tool social media has its pros and cons. Read more
What Were They Thinking: Do You Know Where Your Employees Are?
Social Media Lessons From Pro Athletes
We’re not in the business of picking on pro athletes. But it sure appears that some of them are quite good at social media blunders. We can learn from two ill-advised postings over the summer:
Shortly after Washington Redskins quarterback Robert Griffin (aka RGIII) lost his starting job, an intern he hired to manage his social media postings “liked” a posting on Instagram criticizing the football team’s owner. Read more
CommCore CEO Andy Gilman Talks About Tylenol Then and Now with Geoff Livingston
CommCore CEO Andy Gilman talks about how communications crises of the past would operate in today’s social world in this interview with Geoff Livingston. Andy will be discussing social media’s role in crisis communications at the next xPotomac. Read more