We Believe: The Best Men Can Be is a new ad from Gillette taking aim at toxic masculinity in the era of the #MeToo movement. The video quickly went viral as consumers applauded Gillette’s efforts while others blasted the brand sending #GilletteBoycott trending. Read more
CommCore Blog and News
Posts Tagged: Reputation
Gillette Ad Takes on Toxic Masculinity in the Era of Woke Advertising
A new ad from Gillette titled, “We Believe: The Best Men Can Be,” has gone viral on social media eliciting a wide range of responses from consumers. Some praised Gillette’s parent company, Procter & Gamble, for its risk in taking on the topic of toxic masculinity in the era of the #MeToo movement while others felt the message went too far and responded with #Gilletteboycott posts. Read more
Film Studio’s Fake News Campaign Backfires
Late Thursday night, 20th Century Fox apologized for a campaign to promote an upcoming film. Why? The studio knowingly used fake news as part of its strategy.
The film, “A Cure for Wellness” is described as a psychological thriller in which the narrative explores a false illness for which there is no cure. Read more
Pencil This In: Lose the Unnecessary Jokes
Flint’s Water Crisis: From Drip to Torrent
Michigan Governor Rick Snyder’s public apology for the water crisis in Flint brings to light several crisis issues – many centered on communications problems:
- Was this a preventable crisis?
- Why didn’t Gov.
Nick Peters Quoted in PR Daily on Chipotle’s PR Battle
Nick Peters stated: Perception is reality when a consumer-facing company encounters a crisis, says CommCore Consulting Group Senior Vice President Nick Peters. Most customers don’t care about Chipotle’s side of the story, he says. Read more
What Were They Thinking: Theranos and CommCore’s Strategic Wheel
What Were They Thinking: 30 Years and Thriving
What Were They Thinking: Big Game’s Big Reputational Stakes
Rose-Tinted Glasses in Stock at Amazon
The following post is by Summer Intern: David Bloch, dbloch@localhost
Last week, Amazon debuted its much-hyped Prime Day sale to commemorate the company’s 20th anniversary. But while the e-commerce behemoth gained acclaim in the build-up, its celebration was short-lived once the sale took place. Read more