SeaWorld didn’t wait to fight back against a documentary film released today that claims whales in captivity suffer physical and mental stress because of confinement. The park’s entertainment division pre-emptively sent a rebuttal to 50 movie critics a week before the movie was to premiere.
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CommCore Blog and News
Posts Tagged: public relations
The “Gross” Factor: Social Media Monitoring in the Retail Food Sector
Monitoring social media is essential for any business, but because of its potential “Gross Factor” it’s especially important in the food industry.
Many will remember the seminal disgusting “prank” YouTube video posted four years ago by two Domino’s Pizza employees that garnered global headlines, resulted in felony charges against the pair, and damaged the pizza chain’s brand for months.
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PR Contest: How many other ways could the IRS have confessed its improper audits of Tea Party names?
All joking aside, what the IRS auditors did in targeting Tea Party groups was just dumb, dumber and dumbest.
Even worse was their PR “plan” to tell the world via a planted question at an American Bar Association meeting.
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What NOT to Assume About Controversial Quotes
Abercrombie & Fitch CEO Mike Jeffries’ comments in an interview about how he doesn’t want plus-sized girls and “losers” shopping in his stores has angered a lot of people, particularly moms.
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Getting Good Ink
A story on low morale among federal workers on NPR’s Morning Editionthis morning contained one of those memorable quotes of the type that we at CommCore work with our clients to create. Read more
Big Mac’s Simple Focus
The story behind McDonald’s new focus on improving service is informative for professional communicators on several fronts:
· McDonald’s executives reduced their analysis of the company’s recent earnings slump with a PowerPoint slide that had three, plain non-jargon words: “Service is Broken.”
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Apology…accepted?
One of the most difficult communications challenges is an institutional apology.
Often we are told not to say we’re “sorry” on behalf of an organization if we can get around it, for example by expressing “regret” at an outcome from this problem or that.
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The Communications Gap in Leadership
A new globalstudy of public attitudes by Ketchum Public Relations’ Leadership Communications Monitor reinforces the existence of a gap between organizational leaders and a critical leadership skill – communication ability. Read more
L.A. Times Hacker Case: Will Cyber Attack Litigation Prompt Overhaul of Computer Fraud and Abuse Act?
IT security experts like to say: There are basically two types of organizations when it comes to hacking: Those that have been hacked and know it, and those that have been hacked and don’t know it.
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Buzzwords Kill!
A self-proclaimed British “best PR agency you have never heard of,” Twelve Thirty Eight in St. Albans, Hertfordshire, has published its 2013 survey of PR buzzwords journalists hate most.
Granting that it’s compiled by and for Brits, we will allow for some loss in translation. Read more