It wouldn’t be the end of 2016 without a proper countdown in place. We are counting down our top 5 most viewed video blogs of the year. This past year had the usual mix of communication faux pas, and the occasional “good move.” Read more
CommCore Blog and News
Posts Tagged: public relations
Andy Gilman Quoted in PR News on “Aleppo” MSNBC Interview
In a PR News article on September 8, 2016, CommCore CEO Andy Gilman provides a short list of statements that can be used to answer journalists’ tough questions similar to the Aleppo-type questions from MSNBC’s “Morning Joe” interview with Libertarian Party presidential candidate Gary Johnson. Read more
“Mind Map” Your Way to Communicating Effectively
The last time you combed through a thick FAQ document, were you able to find your key talking points easily? Probably not.
That’s why a simple and useful organizational technique called a mind map is a perfect tool for communicators. Read more
What Were They Thinking: Swimming Lessons From Rio
“All Quiet” Is Only Good in the Library
Who doesn’t remember being shushed by the school librarian? Too much noise in the library is disruptive, but if you’re stuck at an airport or waiting to watch a football game, you want noise… a constant flow of information. Read more
5 Tips on Cross-Cultural Communications
Business and leisure take us everywhere, whether through travel or the Internet: across waters, state lines, time zones, and continents. They also take us to different cultures. As such, it’s important that we know how to adapt communications best practices to a wide range of languages and regional mores. Read more
“Prompts for the TelePrompTer”
With both Republican and Democrat presidential conventions this month, TelePrompTer operators in Cleveland and Philadelphia are in high demand. We will make note of which speakers perform better than others from the lectern.
Missing the Target? When Marketing Causes a PR Headache
The following post is by Summer Intern: Samantha Blumberg, sblumberg@localhost
Seems as if retailers’ marketing tactics are causing a lot of PR headaches of late.
First it was Amazon getting blowback recently over their Prime Day promotion that industry observers and customers criticized as a “crappy yard sale” in articles and on social media. Read more
It’s Even Less About You Than Before
A recent studyby the Corporate Executive Board of B2B buying concludes with the dramatic statement, “Solution-Selling No Longer Works.” It’s now all about “Content Marketing” – creating content that a customer really wants because attention spans have dropped from 12 seconds in 2000 to 8 seconds in 2013.
Read more
Lessons From the Year’s Worst CEOs
Dartmouth College Business Professor Sydney Finkelstein’s 2013 annual rating of the worst CEOs is illuminating on several fronts.
Turnarounds of ailing companies are high-risk propositions for Chief Executives. Whether it’s making the wrong moves like J.C.