CommCore Blog and News

Posts Tagged: public relations

CEO Andy Gilman quoted on Omnitracs ELDs Connectivity Crisis

Omnitracs, a technology company that provides innovative software and SaaS fleet management solutions to trucks, recently suffered from connectivity issues that directly affected their electronic logging devices (ELDs). As a result, drivers were required to use paper logs to record compliance with hours-of-service regulations. Read more

PITCH: Best Practices for Pitching Reporters

With reporters receiving 250 pitches a day and a non-stop news cycle, it’s easy for even the most well-crafted pitch to get overlooked.

Here are tips to help your next pitch get read – and get a call back or an email. Read more

Why are Politicians Always Apologizing?

In an increasingly crowded field, many 2020 Democratic presidential hopefuls are taking the opportunity early in the race to apologize for previous positions or comments and clarify their stance on controversial issues.

Read more

Gillette Ad Takes on Toxic Masculinity in the Era of Woke Advertising

A new ad from Gillette titled, “We Believe: The Best Men Can Be,” has gone viral on social media eliciting a wide range of responses from consumers. Some praised Gillette’s parent company, Procter & Gamble, for its risk in taking on the topic of toxic masculinity in the era of the #MeToo movement while others felt the message went too far and responded with #Gilletteboycott posts. Read more

The Power of Association

The power of association – who or what the public associates your organization with — plays an increasingly large role in your organization’s brand reputation, especially in today’s social media-driven environment. Read more