CommCore Blog and News

Posts Tagged: Pressure Test

CommCore in The New York Times: A Crisis Simulation that Makes Reporters Sweat

At the risk of tooting our own horn, we are sharing the recent New York Times in-depth article on CommCore’s PressureTest crisis communication simulation. (Some Observer readers may have already seen it.) 

For the article, the Times journalists played roles — not as reporters but as management and other stakeholders — and discovered first-hand what such simulations seek to accomplish: “[T]he quick escalation of the disaster and criticism from all sides made it clear why companies are paranoid about ending up in that kind of situation…and why they feel the need to plan.” 

Whether you are the Times or any other organization that wants to prepare for a negative news situation, consider:
  • Crisis simulations are worth the investment to assess current response planning and think through what else could happen.
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CommCore Helps Government Communicators Practice The Three “F’s” of Crisis

FOR IMMEDIATE RELEASE
Contact: Stephanie Pischke
spischke@commcoreconsulting.com

202-659-4177

COMMCORE HELPS GOVERNMENT COMMUNICATORS PRACTICE THE THREE ”F’S” OF CRISIS

WASHINGTON, D.C., JULY 20 , 2017— Government communicators must learn how to navigate their agencies’ communications protocols quickly so they can react effectively in a crisis sitNAGC-360uation. Read more

“Spirited” Marketing


 Spirit Airlines sent me this email coupon today playing off the controversyinvolving David Petraeus, General John Allen and others.
Wow. You would think that only a few months removed from their firestorm over refusing a refund to a dying veteran, Spirit would hold the line on this type of promotion.  But that’s not how they roll.  Spirit is like Family Guy when it comes to marketing…nothing is off limits. Read more