CommCore Blog and News

Posts Tagged: Pressure Test

CommCore Helps Government Communicators Practice The Three “F’s” of Crisis

FOR IMMEDIATE RELEASE
Contact: Stephanie Pischke
spischke@commcoreconsulting.com

202-659-4177

COMMCORE HELPS GOVERNMENT COMMUNICATORS PRACTICE THE THREE ”F’S” OF CRISIS

WASHINGTON, D.C., JULY 20 , 2017— Government communicators must learn how to navigate their agencies’ communications protocols quickly so they can react effectively in a crisis sitNAGC-360uation. Read more

“Spirited” Marketing


 Spirit Airlines sent me this email coupon today playing off the controversyinvolving David Petraeus, General John Allen and others.
Wow. You would think that only a few months removed from their firestorm over refusing a refund to a dying veteran, Spirit would hold the line on this type of promotion.  But that’s not how they roll.  Spirit is like Family Guy when it comes to marketing…nothing is off limits.
Read more