CommCore Blog and News

Posts Tagged: PR

Andrew Gilman Quoted in Digiday’s Article, “‘Not something that can be spun’: United is a brand in crisis”

CommCore CEO Andrew Gilman was quoted in Digiday’s article, “‘Not something that can be spun': United is a brand in crisis”

Andy headshot

“The leggings incident was embarrassing and may have been exacerbated by internet trolls, but this is an unmitigated disaster,” said Andrew Gilman, chief executive of the crisis communications firm CommCore Consulting Group. Read more

Film Studio’s Fake News Campaign Backfires

Late Thursday night, 20th Century Fox apologized for a campaign to promote an upcoming film. Why? The studio knowingly used fake news as part of its strategy.

The film, “A Cure for Wellness” is described as a psychological thriller in which the narrative explores a false illness for which there is no cure. Read more