CommCore Blog and News

Posts Tagged: PR NEWS

Video: Executive Clip Critique by Jerry Doyle for PR News

“You Can’t Use That!”

In our second edition of Clip Critique for PR News, we see the CEO of RIM, Inc., Mike Lazaridis telling a BBC reporter what he can and cannot ask.  He goes on to explain that the issue the reporter raised is not an issue at all, but then explains that he will not answer because it involves a national security issue!  So, which is it Mr.
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CommCore in Partnership with PR News roles out “Executive Critique”

In conjunction with PR News, Jerry Doyle, principal of CommCore, will provide exclusive insight and analysis on what senior managers are doing right—and wrong—when engaging the media. 
The first installment is an interview by Shantanu Narayen, CEO of Adobe Systems, on Australian television.

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Why Toyota is Not Tylenol: Victim, Villain or Vindicator?

In 1982, I was privileged to work with Johnson & Johnson during the first Tylenol crisis. I was asked to prepare CEO James Burke for the critical “60 Minutes” interview that was a key component in communicating the comeback strategy for the brand and the company. Read more