CommCore SVP Dale Weiss talks messaging strategy in today’s What Were They Thinking? Read more
CommCore Blog and News
Posts Tagged: messaging
Cold Dead Fish and Airline Safety
How popular would sushi be if its menu description was “cold, dead fish”?
The challenge in message development, especially for an issue or product that you see all the time, is to make it interesting and memorable. Read more
CommCore’s What Were They Thinking Video: Sarah Palin
Will Tesla Motors keep their customers plugged in?
Motor Trend just named the Tesla-S “Car of the Year“…one of the most coveted prizes in the auto industry. What makes this interesting is that Tesla is the first all-electric car to win the award and the first unanimous choice for this yearly honor.
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Dale Weiss, Sr VP of Training, CommCore Dallas Office – Durable Messaging
Contrast and Compare: The Perfect “Sticky” Message
Sticky messages – those memorable sound bites, analogies or stories that resonate and “stick” in the mind of an audience – emerge one of two ways: as the result of hard work in message development sessions, or they can just happen organically. Read more
Old Lessons Live On In New YouTube Brand Channels
Mashable blogger Todd Wasserman’s recent listing of five successful branded social media video channels just goes to show that the more things change, the more they remain the same.
The technology, media platform, and type of consumer interaction in social media may be relatively new by traditional marketing and advertising industry standards. Read more
On Metaphorically Speaking
New York Times columnist David Brooks reminds us that the proper use of metaphors is critical to human understanding. “[B]eing aware of metaphors reminds you of the central role that poetic skills play in our thought. Read more
Lessons for Business Leaders from the Massachusetts Election
The talking heads and columnists will analyze/spin the politics behind the Massachusetts upset by Scott Brown (R) over Martha Coakley (D) for Teddy Kennedy’s U.S. Senate seat.
At CommCore, we think there’s a lesson or two for business leaders in all this: First, know your customer. Read more