Two items reminded us of the value of proactively engaging with the media.
CommCore Blog and News
Posts Tagged: media training
At CommCore we try to avoid stepping into the political fray. The office is not the voting booth. Yet, politicians inspire us to think about issues, communications and crisis. We don’t know where this week’s issue -allegations of Herm Cain sexually harassing employees – will end up. Read more
The 2012 US Presidential campaign is well underway and so is the media coverage of the media coverage. Each 4-year cycle produces a President and a Vice President as well as its share of media stories, campaign books, new reporting stars, and plenty of coverage of the press talking about themselves. Read more
Caveat: This is an example of a politician not-answering a question and then walking off the set. I’m not taking sides here, but using this as a teaching moment for others who either coach spokespersons or want to be interviewed. Read more
Scott Van Camp, editor of PR News, recently posted a blog by a former Bausch + Lomb communications executive on empowering line communications staff by ceding control of some communications to them. Read more
The recent news conference by Federal Reserve Chairman Ben Bernanke was an interesting communications achievement, though it doesn’t contain too many lessons for other government institutions or the private sector.
As Chairman of the US Federal Reserve, Bernanke is in essence the CEO of the institution. Despite the fact that his peers – the heads of the nation’s central banks have held news conferences – this was a first for a chairman of the US Fed. Read more